2026/01/29

County-level markets are emerging as a new blue ocean for the hotel industry, with leading brands accelerating their expansion into these markets.

In stark contrast, county-level markets are emerging thanks to their enormous consumer potential and are gradually becoming a key growth driver in the hotel industry that is attracting significant attention in 2026.

2026/01/29

JLL Releases Research Index: China’s Hotel Industry Enters a New Phase of “Quality Growth”

According to the “2025/2026 China Hotel Operator Confidence Index Survey” released by JLL, China’s hotel industry is shifting from “volume-driven recovery” to “quality-driven growth,” with market confidence gradually stabilizing and the industry showing a trend of structural optimization.

2021/01/01

Hotel “Encounters”: When You Stay at a Hotel, Keep the Following 3 Points in Mind—It’ll Benefit You!

A few days ago, I heard a colleague share this story: he checked into a hotel, and since he’s a very particular person, he always makes it a habit to change into pajamas before going to sleep.

2021/01/29

How to Enjoy “Staying Local for the New Year”? Hotel Getaways Are Becoming a Trend!

As the Spring Festival draws ever closer, many people are eager to return home. However, due to sporadic outbreaks in multiple regions across the country and amid a severe epidemic prevention and control situation, local governments have successively issued notices urging everyone to refrain from returning home for the Spring Festival unless absolutely necessary.

2021/01/29

The Next Five Years for China’s Resort Hotels

Looking back at the tumultuous year of 2020, amid the severe setbacks faced by the hotel industry, resort hotels emerged as a rising force defying the trend and are now regarded as the key to unlocking the future of China’s hotel sector.

2026/01/29

State-Owned Capital Deeply Invests in Shandong’s Hotel Industry; Ecological Integration Emerges as a New Direction for Cultural and Tourism Development

In January 2026, Shandong Culture and Tourism Hotel Group signed more than ten hotel partnership projects across the province, with cities including Jinan, Qingdao, Yantai, Jining, Liaocheng, and Dezhou in its expansion plans. The business formats cover multiple sectors such as high-end business hotels, mid-range hotels, and distinctive guesthouses.